Toyota's "Big Game" commercial comes up with some pretty innovative reinventions. We are partial to the time-traveling baby, but we want to know which one is your favorite?

Toyota Reinvents More Than the Camry in Extended Version of Super Bowl XLVI Commercial

Courtesy of Toyota Pressroom

Toyota Motor Sales, U.S.A., Inc. today announced the premiere of the extended version of its Super Bowl XLVI commercial. The spot takes a cue from the marketing campaign promoting the striking reinvention of the 2012 Camry, America’s best-selling car for 10 consecutive years. The 60-second “Reinvented” spot is available for preview at Toyota’s YouTube page, while the television premiere of the 30-second version on Sunday, February 5th, will mark the brand’s return to Super Bowl advertising for the first time in three years.

The ad provides a humorous take on potential day-to-day experiences and items that could have been reinvented, such as a baby that never requires a diaper change, the Department of Motor Vehicles as an enjoyable place of fun and smiles, and house plants that defend against intruders by fighting crime. The premise of the spot is that good things are always better when reinvented; and in this case, they are also funnier.

“Reinvention is a powerful idea and one we took to heart when we redesigned America’s most popular car with the launch of the 2012 Camry and elevated it above the competition,” said Bill Fay, group vice president of marketing at Toyota Motor Sales, U.S.A., Inc. “The Super Bowl provides a forum to really drive home the reinvention message of the seventh-generation Camry, using humor to resonate with the American public.”

The commercial will be one of two 30-second spots Toyota will be airing during the internationally-viewed game. The ad, created by Toyota’s agency of record Saatchi & Saatchi LA, is slated to be broadcast during the third quarter of the game and is supported by an interactive social media extension that will kick-off following the commercial. Viewers will be encouraged to tweet with the #Reinvented hashtag about what they’d like to see reinvented and selected tweets will be responded to in real-time with a creative depiction of their idea.

We’re giving away a brand new 2012 Camry to one lucky winner and one to a friend of their choosing.

Every Camry has a story. Yours could start Sunday, February 5th.

All you have to do is visit the link below to enter for a chance to win.You can enter once a day, every day from now until Sunday, February 5th — on that day you can enter twice. You can enter online or Shazam the commercial one last time when it airs live on television.

We’ll call the potential winner by the end of the day. Remember to tell your friends to enter. If they win, they might pick you to win too.

What are you waiting for? Visit Toyota of Washinton's page to enter for a chance to win and share your Camry story to see how you’re connected to nearly 7 million Camry drivers. The Effect might surprise you.

NO PURCHASE NECESSARY. Open to legal residents of the 50 United States & DC, 18+ years of age and not a minor.
Sweepstakes ends 2/5/12 at 10 pm ET. Data charges may apply. To enter online and for full Official Rules, visit http://toyota.com/camryeffect/dealer/bb69bf4b2e516a88a3dbe2942ef49c49. Void where prohibited.

Monday Maintenance Tip! Extend the Life of Your Tires.

It's time for your Monday Maintenance Tip. Extend the life of your tires with careful driving. Be sure to observe posted speed limits, avoid fast starts, stops, and turns. It is also wise to avoid potholes and objects on the road. Try not to run over curbs or hit the tire against the curb when parking. And, of course, don’t burn rubber. Hope everyone had a great weekend! 

Have you ever had a Camry? Check out The Camry Effect to share your story with the world.

Reader Review of the Week: 2012 Toyota Highlander Hybrid

Courtesy of Cars.com

"Family of Four" from Los Angeles was in search of the perfect family vehicle — something that was easily maneuverable, versatile and fuel efficient. The family settled on the 2012 Toyota Highlander Hybrid for its comfortable, quiet ride and superb fuel economy. For all the reasons why Family of Four chose the Highlander Hybrid over the likes of the Honda Pilot and Lexus RX, continue reading below.

"We purchased the '12 Highlander Hybrid because we were looking for a vehicle that could haul our family with two kids comfortably around town, get decent mileage for a daily 80-mile round-trip commute (with traffic), have the capacity to accommodate a third row of our kids' friends, and have all-wheel drive for ski trips to the local mountains. There really wasn't any other vehicle that came close to fulfilling all these criteria.

"The Highlander Hybrid is very comfortable and extremely quiet. There is very little wind or road noise at highway speed. Being able to scoot around in complete silence in all-electric mode (up to 30 mph) in a vehicle this size is impressive. We were amazed by the peaceful nature of the cabin. However, as a taller individual (6 feet tall), I feel that the seat could have some more thigh support for long drives, but otherwise, no complaints for the cabin.

"The hybrid powertrain is terrific. It is totally seamless between the gas and dual-electric motors, and we are averaging 28 mpg with everyday driving over the past 4,000 miles (as advertised). Range is approximately 400 miles between fill-ups. The added bonus is that it runs on regular unleaded gas, which further reduces fuel costs. For an all-wheel-drive vehicle of this size, this is quite a feat when you consider we are often transporting four to six people and their gear. We use the Econ mode to buffer the accelerator a bit for improved efficiency in stop-and-go driving.

"We mainly compared this to the Pilot EX-L AWD. However, the Pilot is larger and while this gives it more interior room, it was too big for my wife to handle comfortably for short errands around town and parking quickly. In addition, getting less than 20 mpg in the city was not appealing. The Lexus RX 450h will give you a similar hybrid all-wheel-drive powertrain as the Highlander Hybrid, but it is smaller and there is no third-row seat.

"Overall, we are extremely happy with our purchase and feel lucky to have gotten our vehicle. Due to the tsunami in Japan, production of the Highlander Hybrid was apparently shut down for several months (it is the only Highlander made in Japan), but it is now back in dealerships."

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